20 Aug 2026
Gifting Boxers to Someone Who Has Everything
File this under life admin that pays off: Gifting boxers to someone who has everything, sorted once, enjoyed for months. Here is…
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Everything we think about boxer shorts. Fit, fabric, history, health myths, and why you should wear the fun ones out of the house.
20 Aug 2026
19 Aug 2026
A Year of Wearing the Fun Ones
A year of wearing the fun ones. It sounds small, but the right pair of boxers changes it more than you would…
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18 Aug 2026
Boxers Under Track Pants: The Winter Layer
North-Indian winter mornings call for track pants. What's underneath still matters. Cotton stays comfortable indoors Heated rooms and layers make you warm;…
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17 Aug 2026
Boxers for Dads: Father’s Day Without Another Tie
Dad has enough ties. A couple of prints that match his jokes will get more use. Picks Old Tech for the nostalgic.…
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15 Aug 2026
Boxers and the Morning Routine: Small Rituals
The first choice you make every day is what to put on. Make it a good one. Choose on purpose Pick the…
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13 Aug 2026
Boxers for Women Who Run Hot at Night
Night sweats, hormonal heat, a partner who insists on the duvet. Loose cotton boxers are the easiest fix. Less fabric, more air…
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12 Aug 2026
What Is Cotton Poplin? The Fabric Behind Every Whats Down Pair
Poplin is the fabric of good shirts. And, it turns out, great boxers. The weave A tight plain weave with fine crosswise…
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10 Aug 2026
The Whats Down Story: From One Print to a Rack
Whats Down started with a simple complaint: Indian men's underwear was boring, and women's lounge shorts were worse. So we made one…
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8 Aug 2026
Boxers Myths, Busted
Six things people believe about boxers that aren't true. "Boxers are only for sleeping." Inner elastic + pocket + poplin = shorts.…
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7 Aug 2026
Why Printed Boxers Make Great Corporate Gifts
Branded mugs end up in cupboards. A pair of quirky printed boxers in a gift box gets talked about. And worn. It…
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5 Aug 2026
Boxers for the Long Weekend: A Packing List
Three nights away. Here's the drawer edit. Two pairs you'd wear as shorts (loud prints, back pocket). One dark pair for under…
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3 Aug 2026
Boxers vs Lungi vs Shorts: The Indian Lounge-Wear Showdown
Three ways to be comfortable at home. Each has a constituency; here's an honest comparison. Lungi Maximum airflow, maximum tradition. Zero pockets,…
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