Boxers morning routine: a quick, honest guide from Whats Down.
The first choice you make every day is what to put on. Make it a good one.
Choose on purpose
Pick the print for the day’s mood. Casino for the big meeting. Lemons for Sunday.
Fresh pair, every day
Cotton poplin, rotated, cold-washed.
Start from the drawer
Build one on the rack.
Good to know
Wash colours: Prints stay loud when you keep brights with darks and whites with whites, wash cold, and avoid the tumble dryer. Digital printing bonds dye to the fibre, so colour loss is minimal. The 1-year colour guarantee exists because we rarely have to use it.
Care: Wash cold with similar colours, inside out if you can, and line dry in shade. Tumble heat is what ages elastic. All our boxers and masks are hand and machine washable, and a mild detergent is all they need. Skip bleach and fabric softener.
Masks: The same bold prints come as reusable two-layer cotton poplin face masks with soft ear loops. One size, hand and machine washable, and the thing that turns up free in your parcel when you cross ₹999.
Brand: Whats Down is a contemporary innerwear and lifestyle apparel brand with one idea: underwear isn’t a hidden necessity, it’s a fashion statement. Comfy, quirky, cool: bold prints out front, premium cotton underneath, inclusive sizing, and ethical making in India.
Quick answers
Can women wear the men’s prints?
Yes. Size down one; the men’s cut has a lower rise and longer leg.
Where do I start?
The men’s and women’s racks on whatsdown.in. Sixteen men’s prints and a growing women’s rack, all at ₹400.
