He doesn’t need another wallet. A pair of boxers with a print that roasts him gently is the Rakhi gift he’ll actually use.
Pick the print that fits
Always on the console? Playstation. Forever at the gym? Dumbbells. Still playing cassettes in his head? Old Tech.
Size without asking
Measure a pair he owns flat across the waist, double it, match the chart. Or go one up. Boxers forgive.
Make it three
Three pairs is ₹1,200. Unlocks a surprise free mask and is nearly free shipping. Three prints, three reactions.
Start at the men’s rack.
Good to know
Print: Our prints are digitally printed into the cotton rather than screen printed onto it. That’s why the colours pop brighter, tiny doodles stay sharp, and the pattern doesn’t crack or peel in the machine. Each pair carries a 1-year colour guarantee.
Men’s rack: The men’s rack currently holds sixteen prints. From Black Casino and Black Playstation to Green Sher Khan, Brown Old Tech and Multicolour Childhood Scenery. All in the same relaxed cut, cotton poplin, inner elastic and back pocket. Prices start at ₹400.
Travel: Three pairs is enough for any trip: one on, one drying, one in the bag. Poplin washes in a sink with a squeeze of shampoo and dries on a hanger by morning. The back pocket holds a passport or earphones on the flight, and a loud print makes friends in hostels.
Fabric: Every Whats Down pair is cut from 100% cotton poplin. A tight, plain-weave cotton that’s smooth to the touch, breathes in Indian heat and dries fast after a wash or a swim. Unlike knitted jersey, it doesn’t cling when you sweat and it holds its shape for years, getting softer rather than thinner with each wash.
Quick answers
Where are they made?
India: in our own workshop, in small batches.
Can I order in bulk?
Yes: wholesale and team orders are welcome. Use the wholesale topic on the contact page.
