Washing is half the story. How you store and rotate boxers decides how they look in year two.
Rotate evenly
Put clean pairs at the back of the drawer, take from the front.
Fold, don’t cram
Fold in thirds; elastic kept flat lasts longer.
Keep them dry
In the monsoon, a silica sachet in the drawer prevents mustiness.
Retire gracefully
When elastic stops snapping back, the pair becomes paint-day shorts. Replace from the rack.
Good to know
Fabric: Every Whats Down pair is cut from 100% cotton poplin. A tight, plain-weave cotton that’s smooth to the touch, breathes in Indian heat and dries fast after a wash or a swim. Unlike knitted jersey, it doesn’t cling when you sweat and it holds its shape for years, getting softer rather than thinner with each wash.
Perks: Orders over ₹999 get a surprise printed mask in the parcel; over ₹1,499 ships free; over ₹1,999 gets three surprise masks and free shipping. Three pairs of boxers is ₹1,200. The easiest way to hit the first perk and build a rotation at the same time.
Sleep: For sleep, loose and breathable wins every time. Cotton poplin lets air move and dries quickly if you run hot; a relaxed leg doesn’t grip, and the inner elastic doesn’t dig in when you roll over. Most people keep their softest, most-washed pair for bed.
Fit: The cut is relaxed: a roomy leg that ends above mid-thigh, enough rise to sit where boxers should, and no fly. Which means no gaping when you wear them as shorts and one less seam interrupting the print. True to size under trousers, one up for lounging.
Quick answers
Do they have pockets?
One back pocket on every pair, men’s and women’s.
Where are they made?
India: in our own workshop, in small batches.
