Five small mistakes that ruin good boxers, and how to stop making them.
- Hot washes. Fade and shrink. Go cold.
- Tumble drying. Kills elastic. Line dry.
- Wrong size “to be safe”. Measure; the chart exists.
- Owning too few. Over-wearing wears out. Ten pairs, rotated.
- Buying jersey because it’s soft in the shop. It sags in a month. Buy poplin.
Do the opposite of all five and a pair from the rack lasts years.
Good to know
Women’s rack: The women’s rack is cut for women, not scaled down from men’s: a slightly higher rise, a shorter leg and a waist that stays put. Black & White Roses, Maroon Umbrella, Vertical Boho, Spot the Panda, Snakes & Lads and White Nautical, in S–XL.
Gifting: Printed boxers are the rare gift that gets used. Pick the print that matches the person. Gamer, musician, gym obsessive, permanent holidaymaker. And get the size by measuring a pair they already own flat across the waistband and doubling it. When in doubt, one size up.
Waistband: We sew the elastic inside a fabric casing, so nothing rubs your skin and nothing shows through trousers. There’s no drawstring to knot or lose in the wash; the inner elastic keeps you in place on its own, flexing after lunch and snapping back when you stand up.
Made in India: Envisioned, designed and made in India. Our boxers are stitched in our own workshop by people we know, in small batches, which is how we can put out a new print without betting on ten thousand units of it.
Quick answers
What fabric are Whats Down boxers?
100% cotton poplin: woven, breathable, quick-drying and softer with every wash.
Can I return or exchange?
All sales are final because these are innerwear. Damaged or wrong item? Email within 48 hours with a photo and we’ll make it right.
