GSM: grams per square metre. Tells you how heavy a fabric is. For boxers it decides breathability and drape.
Light (under 110 GSM)
Airy, sheer-ish, great for heat but can feel flimsy and shows wear quickly.
Medium (110–140 GSM)
The sweet spot for cotton poplin boxers: breathable, opaque, holds a crisp drape and survives years of washing. This is where ours sit.
Heavy (150+ GSM)
Twill and flannel territory. Winter pyjamas, not Indian-summer boxers.
Medium-weight poplin across the rack.
Good to know
Travel: Three pairs is enough for any trip: one on, one drying, one in the bag. Poplin washes in a sink with a squeeze of shampoo and dries on a hanger by morning. The back pocket holds a passport or earphones on the flight, and a loud print makes friends in hostels.
Fabric: Every Whats Down pair is cut from 100% cotton poplin. A tight, plain-weave cotton that’s smooth to the touch, breathes in Indian heat and dries fast after a wash or a swim. Unlike knitted jersey, it doesn’t cling when you sweat and it holds its shape for years, getting softer rather than thinner with each wash.
Perks: Orders over ₹999 get a surprise printed mask in the parcel; over ₹1,499 ships free; over ₹1,999 gets three surprise masks and free shipping. Three pairs of boxers is ₹1,200. The easiest way to hit the first perk and build a rotation at the same time.
Sleep: For sleep, loose and breathable wins every time. Cotton poplin lets air move and dries quickly if you run hot; a relaxed leg doesn’t grip, and the inner elastic doesn’t dig in when you roll over. Most people keep their softest, most-washed pair for bed.
Quick answers
Do the prints fade?
They’re digitally printed into the fibre, so they don’t crack or peel. Wash cold and line dry and they stay bright; there’s a 1-year colour guarantee regardless.
How long does delivery take?
Packed in 1–2 working days, delivered across India in 2–5. Tracked by email and SMS; free over ₹1,499.
