Good cotton boxers should last two to three years in rotation. Here’s how to tell when a pair is done, and how to make them last longer.
Signs it’s time
- Elastic no longer snaps back.
- Seat has thinned or sagged.
- Print has cracked (screen print) or faded badly.
- Holes at the seams.
What extends the life
Woven poplin over knit jersey, inner elastic over exposed, cold washes, line drying, and owning enough pairs to rotate.
Our promise
Digitally printed colour backed by a 1-year colour guarantee. If it fades, we replace it. Build the rotation on the rack.
Good to know
Fabric: Every Whats Down pair is cut from 100% cotton poplin. A tight, plain-weave cotton that’s smooth to the touch, breathes in Indian heat and dries fast after a wash or a swim. Unlike knitted jersey, it doesn’t cling when you sweat and it holds its shape for years, getting softer rather than thinner with each wash.
Perks: Orders over ₹999 get a surprise printed mask in the parcel; over ₹1,499 ships free; over ₹1,999 gets three surprise masks and free shipping. Three pairs of boxers is ₹1,200. The easiest way to hit the first perk and build a rotation at the same time.
Sleep: For sleep, loose and breathable wins every time. Cotton poplin lets air move and dries quickly if you run hot; a relaxed leg doesn’t grip, and the inner elastic doesn’t dig in when you roll over. Most people keep their softest, most-washed pair for bed.
Fit: The cut is relaxed: a roomy leg that ends above mid-thigh, enough rise to sit where boxers should, and no fly. Which means no gaping when you wear them as shorts and one less seam interrupting the print. True to size under trousers, one up for lounging.
Quick answers
Can I return or exchange?
All sales are final because these are innerwear. Damaged or wrong item? Email within 48 hours with a photo and we’ll make it right.
How should I wash them?
Cold, with similar colours, inside out, line dry. Hand or machine: both are fine.
