“Kehte hai agar kisi cheez ko dil se chaho toh saari kaynaat use tumse milane ki koshish mein lag jaati hai” and we couldn’t agree more with SRK here. And the Universe did a fine job collaborating Whats Down with Bewakoof ; sure deserves a batli award.

This is a company that has served crores under the credo of creating impact through innovation, honesty and thoughtfulness. Bewakoof is India’s fastest growing lifestyle fashion brand that makes creative, distinctive fashion for the trendy contemporary Indian. 

Whats Down- merely not even a year old company, we are super proud and ecstatic to be the first third party brand working with Bewakoof. This collaboration is an acknowledgement of our efforts and perseverance. It is an approval of our ideas and products. Moreover, this collaboration is an incentive to many other start-ups in the nation. A nod that your hard work will not go unnoticed. And that football will always be a good conversation starter (our founder was just discussing the sport with a fellow Chelsea fan).

Why was this collab meant to be?

  • . Two start-ups founded by two visionaries who just saw the lack of quirkiness around.(while we specifically focused on men’s crotch)
  • . Two companies running on the principle of making quality products with an intriguing storyline.
  • . Two environment cautious entrepreneurs who were not scared to challenge the brand-dominated fashion industry in India.
  • . Two hard-working teams making sure that they do not compromise in the safety of the customers, while risking their own.

And all this was possible because of the sheer support and love we have received from all our customers. A big bear hug to all you BAEwakoofs for trusting in our product and not sticking your butts in other brands! Dhanyavaad.

As a result, Whats Down as a team is highly motivated to continue working harder and raise the quirk quotient as we come up with new and fresh designs. 

So beers to Bewakoof and every single person who has contributed to help us achieve this feat.  In conclusion, “Picture abhi baaki hai mere dost!”

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